Marketing Plan

Marketing Plan

Marketing plan

Marketing It is a comprehensive business activity which encompasses designing to

PLAN
PRICE
DISTRIBUTE

PROMOTE

The products to satisfy the wants of consumers in specific target markets to achieve prime objective of earning profit for the organsition.

Marketing plan of Super stitch

Product

             As we are manufacturing men’s trousers so our product is from the field of garments in which we are manufacturing a rang of men’s wears such as trousers all most all kinds of  them and men’s pants as well.

BRAND NAME

The brand of our product rang is SMARTY GARMENTS

Price

The price of our product is according to our competitors base price in which we are offering low price than our competitors to our customers that are

Ranged in between 150 to 500

PLACE

            Super stitch is the manufacturer of garments so the location of the unit is in the industrial area of Raiwind road .And the place for the end user is all the retailer market of the garments. We will use the one level of distribution channel in which the customer that are the retailer of the garments order us according to their requirement and we distribute them on demand.

PROMOTION

             Under the head of promotion we have the sales department in which our sales persons represents our products to the represent and try to generate new costumers locally  

 As well as out station areas.

MARKET SEGMENTATION

Our target market is Male with the age of 16 to 40

INCOME level for our costomer is RS 3000/- to so on

There is no bounders for religion ,language ,matiral status for our product.

COMPETITORS ANALYS

As SUPER STICH  is the new born baby in the market , so we are very conscious about our competitors and therefore we have the competitor base price for our products.

We have gaiants competitors such as

AZGARD NINE
RAJBY

ACTIVE APERAL

Etc

SWORT ANYLYSIS

STRENGTH

 We have excellent service dept in which the costumer demand is satisfied in time.

OPERTINUTIES

The main competitive advantage of this industry is the availability of fine quality Organic fiber of Pakistan, mainly, the cotton and wool, besides the synthetic. The Apparel segment is the highest value added link in the entire textile value chain

WEAKNESS AND THEARTS

We have following weakness and thearts:

Continuous increase in utility rates

_ Non friendly attitudes of Government agencies

_ Less productive labor due to lack of education and training

_ Lack of market research especially in prospective markets

_ Growing demand for International Standards Certifications

_ Lack of financial and human resources to attain